Insights
We shoot commercial work in London and write about the parts of it nobody publishes: what things cost, how shoots actually run, and where we think the industry has it wrong. Written from our own sets and lived experience.
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Information at your fingertips
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The numbers in public. What a shoot day costs, what sits inside the figure, and how to write a brief that gets you a real quote instead of a placeholder.
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Where commercial production in London is heading, and the parts we think the industry has wrong. Opinionated on purpose.
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How the work actually gets made. Shoot breakdowns, kit decisions, and what we learned on set, including the bits that did not go to plan.
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The numbers, up front. Every figure below is explained in full in one of the guides on this page.
How Much Does Video Production Cost in London? (2026 Real Pricing Breakdown)
London has more than 600 commercial video production companies registered. Filter for ones serving brands with budgets between £5k and £100k and you're still left with several hundred. Most have similar showreels. Most claim similar capabilities. Most quote within 20% of each other. Choosing well comes down to a few signals that aren't obvious from a website.
Below: three questions that actually matter, four red flags worth walking away from, and the questions to ask in the first call.
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