Insights

We shoot commercial work in London and write about the parts of it nobody publishes: what things cost, how shoots actually run, and where we think the industry has it wrong. Written from our own sets and lived experience.

WE’RE SHARING EVERYTHING

Information at your fingertips

CGI vs Live Action Product Video: Which One Does Your Brief Need?
Video Production, Cost & Budgets Luther M E Bottrill Video Production, Cost & Budgets Luther M E Bottrill

CGI vs Live Action Product Video: Which One Does Your Brief Need?

CGI is the right call when the product doesn't exist yet, when the shot lives inside it, or when the look has to be non-literal. Live action wins when the product exists, photographs well, and people are in the story. Below: a full side-by-side, real costs and timelines, exactly what a 3D studio needs from you, and how we made a CGI product launch film for Edition One.

Read More

DON’T JUST TAKE OUR WORD FOR IT

Our clients love working with us.

See what our clients say about our London video production and campaign photography services, from branded content to social media videos that drive engagement, growth, and results. Read more reviews →

Close-up of hands typing on a laptop keyboard.

LET’S MAKE SOMETHING WORTH WATCHING

Get a free quote for your next project.

Working with brands across sport, fashion, and culture. Share your brief, your budget, and your timeline, and we'll build a proposal around it.