Insights
We shoot commercial work in London and write about the parts of it nobody publishes: what things cost, how shoots actually run, and where we think the industry has it wrong. Written from our own sets and lived experience.
WE’RE SHARING EVERYTHING
Information at your fingertips
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The numbers in public. What a shoot day costs, what sits inside the figure, and how to write a brief that gets you a real quote instead of a placeholder.
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Where commercial production in London is heading, and the parts we think the industry has wrong. Opinionated on purpose.
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How the work actually gets made. Shoot breakdowns, kit decisions, and what we learned on set, including the bits that did not go to plan.
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The numbers, up front. Every figure below is explained in full in one of the guides on this page.
CGI vs Live Action Product Video: Which One Does Your Brief Need?
CGI is the right call when the product doesn't exist yet, when the shot lives inside it, or when the look has to be non-literal. Live action wins when the product exists, photographs well, and people are in the story. Below: a full side-by-side, real costs and timelines, exactly what a 3D studio needs from you, and how we made a CGI product launch film for Edition One.
£5k vs £15k Video Shoot: What You Actually Get
£5k buys you one shoot day, a small crew, one finished piece, and limited revisions. £15k buys two shoot days, full crew, multiple deliverables, proper post-production, and the kind of polish that holds up next to broadcast work. Below: a real side-by-side at the same brief, exactly where each pound goes, and when each tier is the right call.
DON’T JUST TAKE OUR WORD FOR IT
Our clients love working with us.
See what our clients say about our London video production and campaign photography services, from branded content to social media videos that drive engagement, growth, and results. Read more reviews →
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“Whenever we collaborate, we see a clear increase in sign-ups and engagement. They’re reliable, creative, and genuinely elevated the whole project.”
Katrina Crossley
Studio Nira
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“I’ve worked with Luther on several fitness production jobs — his knowledge, eye for detail and creative direction are second to none. Great ideas, backed by flawless execution.”
Scott Robinson
Freelance Filmmaker
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“Great to work with, very clear communication and stuck to deadlines with regular updates. Positive and friendly with great editing skills!”
Emma Jenkins
Shaded The Studio
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“Such a fun and still professional shoot. He made it very easy to perform in front of the camera, and his guidance throughout was invaluable. The resulting videos speak for themselves.”
Tobias Winkelmann
Yoga Instructor
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“The quality of the whole production is outstanding — the videos look beautiful and sound clear. Our digital experience now matches our in-person coaching.”
Patrick Mathews
Summit Training Club
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“The best of all time. Love working with Luther — he’s worked on several projects for us and he always smashes it out of the park. I couldn’t recommend highly enough!”
Coby Bull
Edition One
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“Luther’s extensive technical expertise, paired with a drive to create rich, visually engaging content, makes him a solid addition to any video team.”
Alex Jones
Producer, Gymshark
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“Luther’s creativity and energy are infectious. He always brings fresh ideas, a positive attitude and consistently nails the brief every time. I’d highly recommend Luther.”
Erin Bayliss
Co-founder, SelfEm Social
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“Luther is awesome! He brings elite-level technical execution and genuine creative intuition to every project — stills or video, he just gets social content. Super-talented and fun to work with!”
Joe Forrester
Social Video Producer
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“Luther was a pleasure to work with on Sarcoma UK’s YouTube campaign — exceptionally organised, with deadlines and next steps clear from the start.”
Enda Guinan
Digital Communications Manager
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“I’ve worked with Luther on several referral projects, and his knowledge, experience and professionalism stand out straight away. He’s highly organised and has shared valuable industry insight.”
Tom Gallott
Referral Partner
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“Always great to work with Luther. Really professional, organised and easy to work with from start to finish — the video production speaks for itself.”
Joshua Whittington
Freelance Filmmaker
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“Luther is a switched-on and experienced professional with extensive knowledge of commercial video. They delivered clear communication throughout the project and always had a good attitude to work.”
Chris Dack
Founder, Motion Matters
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“They captured the brief spot-on, were professional throughout, and made the whole process feel smooth and organised. Very easy to collaborate with.”
Alex Zaman
Sassy Saints
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“Luther is a true creative who also gets how a business works from a commercial perspective — a true unicorn, always trying to push the boundaries.”
Adam Jones
Co-Founder, Trendy Grandad
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“Worked with LutherMEB Productions on a shoot in Central London. They produce high-quality photography in the hospitality industry. Highly recommended.”
Nicola
Hospitality
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“Luther’s creative vision and technical expertise are unmatched, consistently delivering exceptional results. His enthusiasm and leadership skills make him an invaluable asset to any team.”
Samuel Franks-Davies
Each Moment
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“He’s one of those rare people who truly stands out in the creative world, delivering powerful, engaging content that hits the mark every time.”
Luke Holman
Hagley West Watches
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“Super professional and very skilful. 100% recommend.”
Alex Perez
Studio NIRA
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“Luther is an absolute professional who brings an energy to shoots that’s noticeable in the final product. A pleasure to work with, and a true creative asset.”
Alexander Saint-Ablett
Menswear Designer
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“Luther is technically and creatively gifted. His knowledge of applying creative ideas from prep to production is incredible.”
Tai Rushwaya
Director
LET’S MAKE SOMETHING WORTH WATCHING
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