Branded Social Content: Hellmann's x LADbible
Social edits for Hellmann's x LADbible launching the new spicy ranch: chicken shop bossmen, real talk, platform-sized cutdowns shot in London.
Video Production
Social Content
Instagram Reels
Project Brief
LADbible came to us for a set of social edits to launch Hellmann's new creamy and spicy ranch, paid content that had to land on a feed without smelling like an ad.
The hook was simple and a bit daft: get the people who actually live and breathe sauce- chicken shop bossmen, in front of the camera and let them talk. The risk with that kind of format is that it goes flat. Big characters or nothing.
Production Process
We built the shoot around conversation, not a script. The bossmen weighed in on the stuff that splits a room (dip versus drizzle), told a few stories from years behind the counter that you could not write, and gave their honest verdict on the ranch.
We shot it to cut multiple ways from a single production run, using multicam FX6 rigs. The look stays loose and warm on purpose, because the whole thing rests on the people feeling real.
Outcome
3 Cutdowns for Instagram, Carousels, TikTok.
3 Million+ Organic views and counting.
LADbible and Hellmann's walked away with a run of social edits built to perform. It puts a genuine name like Hellmann's next to content that earns the scroll rather than buying it, and it adds another major brand to the work we do for LADbible Group.
Learn more about our Video Production services
We build high-performing videos for your commercial use, from performance marketing to informative and lifestyle top-of-funnel videos. It’s said that ‘brand’ is where your business lives in the hearts and minds of the public. We know that video is a powerful tool to shape that.
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Frequently asked questions.
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Single shoot day: from £3,500.
Multi-deliverable campaigns: £8,000-£25,000.
Hero campaigns: £25,000-£60,000+.
For a non-obligation free quote, contact us below.
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Four to six weeks for standard briefs. Two weeks pre-production, the shoot, and two to three weeks edit, including revisions. Faster turnarounds possible: race-weekend content for Williams Racing was delivered inside 48 hours of wrap.
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Pre-production planning, full crew sized to brief, two revision rounds, colour grade, sound mix, music licensing for campaign duration, platform-spec deliverables. Captions and aspect ratio variants are part of the deliverable.
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A founder film runs with two to three people. Standard commercial: five to seven. Larger campaigns: eight to twelve plus stylists. Race-weekend: specialised six to eight-person teams.
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Yes. London locations and permits handled in-house. Casting through London agencies we work with regularly. International shoots include local fixer arrangements.
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We’re confident you’ll love your film, but if the first cut isn’t quite right, you’re eligible for two revision rounds as standard.
Your first cut within two weeks of the shoot. If a third round is needed, no problem - from then on we work on an agreed day rate. -
Regularly. Twelve countries since 2018, including Europe, North Africa, and the US. We love shooting internationally, and the places it takes us.
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We stand out as a production company: the person you brief is the person who delivers. They’ll be with you every step of the way. No ‘account managers’ dictating to a dozen different people, creating a series of confusion.
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Yes. Many briefs combine new commercial production with existing brand assets. We integrate it where it serves the cut, and flag it where the quality gap will read.
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