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Industry Video Production: Smurfit Westrock

Video production for Smurfit Westrock - the world’s largest packaging manufacturer. Their Tannochside plant near Glasgow puts sustainable packaging at its core.

Video Production

Industry

Packaging



Project Brief

Smurfit Westrock is the largest packaging manufacturer in the world. They approached us to produce a video highlighting their Tannochside plant outside Glasgow.

The story there is a specific one: packaging made in Scotland, for Scotland, with sustainability built into how the site runs rather than bolted on. The challenge with industry promotional video is that machinery and processes aren’t the real reason customers buy. We opted to take time to highlight the people and craft at the site. Real faces that potential customers will get to know.


Production Process

We shot their site just outside of Glasgow - the print and production lines, the materials, the detail that makes their sustainability claim concrete rather than a slogan, and the team working across it. We treated it as a behind-the-scenes look with real texture, not a glossy showreel that floats above the floor. We handled the production end to end, from creative direction and cinematography through to the edit and grade.


Outcome

Smurfit Westrock came away with a brand film that puts their Scottish operation front and centre. It remains a valued asset to them and has directly driven packaging sales.

Learn more about our Video Production services

We build high-performing videos for your commercial use, from performance marketing to informative and lifestyle top-of-funnel videos. It’s said that ‘brand’ is where your business lives in the hearts and minds of the public. We know that video is a powerful tool to shape that.

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