Eyewear - SunGod
We shot SunGod's sunglasses range with bold colour and strong composition, built for a brand campaign with the sporting edge of Formula One. Detail-led images for eyewear brands that want their frames to sell.
E-commerce Photography Eyewear Brand, SunGod
Eyewear photography that puts the product first. We shot SunGod's sunglasses range with bold colour and strong composition, built for a brand campaign with the sporting edge of Formula One. Detail-led images for eyewear brands that want their frames to sell.
Photography
Product Photography
Fashion Photography
Project Brief
Shoot SunGod's eyewear in a way that carried the brand's bold, sporting identity. The frames needed to lead every image: sharp detail, strong colour, real compositional drama, with the Williams Racing collaboration giving the work its edge and context.
Production Process
We shot over three days for the Williams Racing collaboration, keeping the eyewear crisp and central in every frame. Colour and contrast did the heavy lifting, with composition built to show off the product detail while feeding off the speed both brands trade on. Shooting and editing around the reflections was a new, welcome bonus challenge.
Outcome
The images promoted collaboration across SunGod and Williams Racing social channels, putting the eyewear in front of two engaged audiences. Williams continues to be a valued client of LutherMEB Productions.
Learn more about our Commercial Photography services
Commercial photography built around the brief, not a house style. Product, campaign, lifestyle, behind-the-scenes, shot to work across paid, social, and web. Trusted by Williams Racing, Puma, SunGod, and Speedo, with 100M+ views and 7+ years behind the work.
HERE ARE SOME OF OUR MOST
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
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London day rates range from £450 for working photographers to £3,000+ for established names.
Our rate sits in the £800-£1,400 range, with projects costing typically £2,800-£6,500 once kit, post-production, and licensing are included.
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Yes! Along with the help of our talented crew, we can combine photography and video production into one day. Saving you time and money.
Combined-day saving is typically 30-40% lower than commissioning separately. Most fashion, ecommerce, and brand campaigns benefit from this.
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Website, social, and printed marketing for the UK for one year. Paid media, broadcast, OOH, and international usage are quoted separately, so you don't pay for rights you don't need.
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Final selects with full retouching as standard. RAW files aren't shared because they're the working source files for the edit, not the deliverable. If the brief specifically requires a RAW handover, it gets discussed and priced at the proposal stage.
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Campaign hero shoot: 15-30 final selects.
Lookbook day across multiple looks: 40-80.
PDP coverage across multiple SKUs: hundreds.
Final select counts are agreed at the proposal stage.
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Yes. Exclusivity (brand owns the imagery, we don't reuse for portfolio) is available where the brief calls for it, and adds a premium reflecting the loss of portfolio rights.
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Regularly. Twelve countries since 2018, including Europe, North Africa, and the US. We love shooting internationally, and the places it takes us.
Got somewhere in mind for a shoot? Let us know!
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Yes, regularly. NDA signed before specifics. Your client stays your client.
For more details on our regular white-label photo production work, get in touch. -
The first step is to brief us via our contact form. You’ll receive same-day acknowledgement and a full proposal within three working days.
From a confirmed proposal to shoot day: two to three weeks.Selects are usually delivered within five working days of the shoot, and final retouched delivery within two to three weeks.
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Working with brands across sport, fashion, and culture. Share your brief, your budget, and your timeline, and we'll build a proposal around it.