Williams Formula One Team Merchandise Photography Campaign
On-location campaign photography for Williams Racing's 2025 sports merchandise range, shot across Rhodes, Greece. An open brief with a long list of looks to cover the full year. We drew on years of experience running commercial shoots abroad to deliver it.
Campaign Photography
Sports Merchandise
Fashion Photography
Project Brief
Continuing our collaboration with Williams Racing, we shot their 2025 merchandise range on location abroad. The brief was deliberately open but demanding: a wide spread of looks to carry the brand across a full year of campaign and retail use. The job was to find a location with the light and backdrop to make sportswear merchandise feel like a fashion campaign.
Production Process
We settled on Rhodes for its light, landscape, and range of backdrops, drawing on years of experience producing commercial shoots abroad.
Shot with models Brandan Stevens and Yara Saraiva, we worked through the full set of looks across the location, keeping the merchandise sharp with a full crew.
Outcome
A full year's worth of campaign imagery from a single location shoot, giving Williams Racing a consistent, fashion-led set to run their 2025 merchandise across the season. Williams continues to be a valued client of LutherMEB Productions.
Learn more about our Commercial Photography services
Commercial photography built around the brief, not a house style. Product, campaign, lifestyle, behind-the-scenes, shot to work across paid, social, and web. Trusted by Williams Racing, Puma, SunGod, and Speedo, with 100M+ views and 7+ years behind the work.
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Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
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London day rates range from £450 for working photographers to £3,000+ for established names.
Our rate sits in the £800-£1,400 range, with projects costing typically £2,800-£6,500 once kit, post-production, and licensing are included.
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Yes! Along with the help of our talented crew, we can combine photography and video production into one day. Saving you time and money.
Combined-day saving is typically 30-40% lower than commissioning separately. Most fashion, ecommerce, and brand campaigns benefit from this.
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Website, social, and printed marketing for the UK for one year. Paid media, broadcast, OOH, and international usage are quoted separately, so you don't pay for rights you don't need.
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Final selects with full retouching as standard. RAW files aren't shared because they're the working source files for the edit, not the deliverable. If the brief specifically requires a RAW handover, it gets discussed and priced at the proposal stage.
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Campaign hero shoot: 15-30 final selects.
Lookbook day across multiple looks: 40-80.
PDP coverage across multiple SKUs: hundreds.
Final select counts are agreed at the proposal stage.
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Yes. Exclusivity (brand owns the imagery, we don't reuse for portfolio) is available where the brief calls for it, and adds a premium reflecting the loss of portfolio rights.
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Regularly. Twelve countries since 2018, including Europe, North Africa, and the US. We love shooting internationally, and the places it takes us.
Got somewhere in mind for a shoot? Let us know!
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Yes, regularly. NDA signed before specifics. Your client stays your client.
For more details on our regular white-label photo production work, get in touch. -
The first step is to brief us via our contact form. You’ll receive same-day acknowledgement and a full proposal within three working days.
From a confirmed proposal to shoot day: two to three weeks.Selects are usually delivered within five working days of the shoot, and final retouched delivery within two to three weeks.
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Working with brands across sport, fashion, and culture. Share your brief, your budget, and your timeline, and we'll build a proposal around it.