Sportswear Video and Photo
Production in London
Overview
LutherMEB Productions is a London video production and photography company for sportswear, fitness and sports brands.
We deliver Campaign films, e-commerce photography, short-form social and launch content, planned together so one production day feeds your site, your launch and your feed.
A single shoot day starts at £3,500 with editing included, and e-commerce photography starts at £1,500 a day. Our free cost calculator turns your brief into a range in under a minute. Larger campaigns run from £8,000 to £25,000.
A single-day shoot takes four to six weeks from brief to delivery; edited stills can land in as little as two working days after the shoot, and we quote within 48 hours.
OUR WORK IN SPORT
View our sportswear showreel
Sportswear is one of my favourite niches to shoot in. Before founding LutherMEB Productions, I led video production at Blakely Clothing.
This gave me great insight into the challenges sports brands face: creating content, managing drop timelines, and building a coherent brand. I’d love to discuss how we can help you.
Luther M E BottrillFounder and Director
What do we make for sportswear and fitness brands?
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Hero film and cutdowns
FilmCampaign films
A hero film and cutdowns for a season or collection launch, built around the product moving the way it’s meant to.
- One day, several outputs
- Cutdowns are captured on the day and sized for each platform.
- Priced up front
- From £3,500 for a single shoot day, editing included.
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Packshot to on-model
StillsE-commerce photography
Packshots, on-model and flat lay for your site and marketplaces. Williams Racing’s season merchandise was shot over three days.
- To your specs
- Shot to your marketplace specs, ready to upload.
- Priced per SKU
- From £1,500 a day, with larger ranges banded by SKU count.
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Campaign photography
StillsCampaign and lifestyle photography
Location imagery for launches, lookbooks and paid social, shot to the same plan as the film.
- One call sheet
- Stills and motion share the talent, the location and the kit.
- From £2,500
- Campaign photography runs from £2,500 to £10,000+.
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Launch-ready verticals
SocialShort-form social and drop content
Vertical edits for TikTok, Reels and Shorts, as a one-off for a launch or on a three, six or twelve-month retainer.
- Launch week
- One shoot and a batch of vertical edits, from £3,000 to £5,000.
- Retainers
- Three, six or twelve months, which works out cheaper per video.
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Built in 3D
3DProduct launch and CGI
When the product needs to do something a camera can’t, we build it in 3D.
- Film it or build it
- CGI vs live action: which one your brief needs.
- See it done
- The Edition One launch was built this way.
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Eyewear and kit
DetailEquipment and accessories
Detail-led product photography for equipment, eyewear and accessories that holds up in a campaign and on a product page.
- Campaign and product page
- One set of images that works in an ad and on the listing.
- See it done
- SunGod’s sunglasses range, shot for a brand campaign.
Not sure whether you need film, stills or both? Send us the brief and the quote will say which, and why.
Looking for e-commerce? We cover that, too.
Packshots, on-model and flat lay, shot to your marketplace specs from £1,500 a day, with larger ranges priced per SKU. How product photography is priced per SKU shows the bands. Below: Williams Racing’s season merchandise and SAINTABLETT’s debut collection.
How does a sportswear shoot work, and how long does it take?
Brief and budget
Tell us the product, the drop date, where the content will run and your budget range. Working back from your drop date, lock the shoot at least three weeks before launch. How to write a video production brief (with a free template) gives you a template to start from.
Our first call is a totally free, no-obligation 30-minute call with Luther.
Written quote and plan
A written quote within 48 hours, and a shot list that covers stills and motion from the same day, worked back from your launch date.
A single-day shoot takes four to six weeks from brief to delivery. A campaign with talent and several looks takes two to three months.
Talent, location and samples
We cast through agencies or work with your athletes and ambassadors, scout the location and confirm which samples need to be on set. Usage is agreed in writing before anyone is booked.
Shoot
A crew sized to the brief, from a director and DP for a product launch to a full crew for a campaign, on Sony FX3 cinema cameras with lenses and lighting matched to the look.
Edit and review
Two rounds of feedback on the film. Edited stills can land two working days after the shoot when they are needed first, so the product page doesn’t wait for the campaign film.
Delivery
A hero film, cutdowns sized for each platform, and e-commerce and campaign images to your marketplace specs, delivered in one handover, ready by the time the drop goes live.
Other sectors we work in
- Charity and non-profitCampaign, appeal and impact films made with real service users and staff.See more
- Fashion and e-commercePackshots, on-model and campaign imagery, with larger ranges priced per SKU.See more
- Food and drinkBranded social and product films, like Hellmann’s x LADbible.See more
- Corporate and industrialBrand and corporate films, like our work for Smurfit Westrock.See more
- Product launches and CGILaunch films built in 3D when a camera can’t do it, like Edition One.See more
Why do global sportswear and fitness brands choose LutherMEB Productions?
See prices before the first call. Our rates are published, and two free calculators show a range before anyone books a meeting: one for video production and one for photography.
Brand-side experience. Our founder led video in-house at Blakely, so we plan around sample deadlines, drop calendars and restocks rather than discovering them on the day.
Film and stills from one production. One plan, one crew, one invoice, and imagery that matches across your site, your ads and your feed.
Proven in sport. Williams Racing, Puma, Speedo, SunGod, Blakely and Norwich City FC are all past and present clients. We’ve shot for them in London and on location abroad.
Results at scale. Our content has surpassed 100 million views and counting, delivering massive results for our clients. Read our client reviews.
OUR CLIENT REVIEWS
What brands and producers say about working with us.
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“Luther’s extensive technical expertise, paired with a drive to create rich, visually engaging commercial content, makes him a solid addition to any video team.”
Alex Jones
Creative Producer, Gymshark
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“The quality of the whole production is outstanding. The videos look beautiful and sound clear. Now our digital experience finally matches the standard of our in-person coaching.”
Patrick Mathews
Summit Training Club
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“Our classes feel premium, and whenever we collaborate, we see a clear increase in sign-ups and engagement. They’re reliable, creative, and genuinely elevated the whole project.”
Katrina Crossley
Studio Nira
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“Working with Luther is such a professional experience and the results are just mind blowing. I truly loved working with him. It was a very fun and cool shoot. Felt very comfortable in front of the camera and he is very supportive with every step and just a great creative”
Tobias Winkelmann
Yoga Instructor
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“Luther’s creativity and energy are infectious. He always brings fresh ideas, a positive attitude and consistently nails the brief every time. I’d highly recommend Luther.”
Erin Bayliss
Co-founder, SelfEm Social
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“The best of all time. Love working with Luther he’s worked on several projects for us and he always smashes it out of the park. I couldn’t recommend highly enough!”
Coby Bull
Edition One
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“Luther’s creative vision and technical expertise are unmatched, consistently delivering exceptional results. His enthusiasm and leadership skills make him an invaluable asset to any team. He is someone who not only excels in his work but also inspires those around him.”
Samuel Franks-Davies
Each Moment
How much does sportswear video production and photography cost?
Sportswear video production with LutherMEB Productions starts at £3,500 for a single shoot day with editing included, and e-commerce photography starts at £1,500 a day. A campaign with talent, several looks and film and stills together runs from £8,000 to £25,000.
Per-SKU pricing for e-commerce is broken down in How much does product photography cost? Priced per SKU, and campaign day rates in How much does commercial photography cost in London? | Real Pricing. For film, How much does video production cost in London? (2026 Guide) covers every tier, and £5k vs £15k Video Shoot: What You Actually Get shows where the extra budget goes.
Video
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What’s included:
- Small director-led crew
- Editing included
- A hero film and three cutdowns
- Two rounds of feedback
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Campaign
A season or collection launch, film and stills.
£8,000 to £25,000
Get a quoteFilm and stills togetherWhat’s included:- Talent, several looks and locations
- Film and stills planned together
- Cutdowns sized for each platform
- Two rounds of feedback
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What’s included:
- Larger crew
- Casting
- Locations abroad
- Paid and broadcast usage
Photography
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E-commerce
Product imagery for your site and marketplaces.
From £1,500 a day
What’s included:- Packshots, on-model and flat lay
- Shot to your marketplace specs
- Larger ranges banded by SKU count
- Edited stills from two working days
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Lifestyle and campaign
Launch imagery on location or in the studio.
£2,500 to £10,000+
Get a quoteQuote in 48 hoursWhat’s included:- Location or studio
- Talent and styling
- A full campaign set
- For launches, lookbooks and paid social
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Stills on a film day
Add campaign and product stills to a film shoot.
Quoted with the film
Get a quoteOne invoiceWhat’s included:- Same talent, location and kit
- Imagery that matches the film
- Planned on one call sheet
- One quote, one invoice
Starting points, not ceilings. Published LutherMEB Productions rates, all-in with no VAT added. Short-form social runs from £3,000 to £5,000 for a launch, or on retainer: see short-form social.
Sportswear video production and photography: frequently asked questions
Answers for sportswear, fitness and sports brands commissioning film and photography from LutherMEB Productions in London. Can’t find yours? Reach out to us directly, and we’ll get back to you within 24 hours.
How much does sportswear video production cost in London?
A sportswear film with LutherMEB Productions starts at £3,500 for a single shoot day with editing included. A campaign with talent, several looks and film and stills together runs from £8,000 to £25,000, and a flagship campaign with casting, locations abroad or broadcast usage starts at £25,000.
Our free cost calculator turns your brief into a range in under a minute, and the written quote is free and lands within 48 hours.
How much does e-commerce photography cost for a clothing brand?
E-commerce photography starts at £1,500 a day, and larger ranges are banded by SKU count rather than charged by the hour. Packshots, on-model and flat lay are priced differently, because each takes a different amount of set-up. How much does product photography cost? Priced per SKU shows how the bands work.
Can you shoot video and photography on the same day?
Yes, and it’s the most efficient way to spend a sportswear budget. We plan stills and motion on one call sheet, with the same talent, location and kit, so the product imagery matches the campaign film. Both are quoted together, on one invoice.
Do you cast models and athletes, or can we use our own?
Both. We cast through model agencies, or film your own athletes, ambassadors and staff. Casting and talent usage are lines in the written quote, so you can see what each adds before you commit.
How is usage licensed for sportswear content?
Usage is agreed in writing before the shoot: which channels, which territories and for how long, from organic social and your website to paid media and out of home. Talent usage is priced separately where models or athletes are cast, and wider usage can be added later if a campaign grows.
How quickly can you turn around a product drop?
A single-day film takes four to six weeks from brief to delivery, and a campaign takes two to three months. Edited stills can land two working days after the shoot when they’re needed first. We work back from your drop date, so the content is ready before the product goes live.
Do you shoot abroad?
Yes. We’ve shot in 12 countries, including Williams Racing’s merchandise campaign on location in Rhodes. Travel and accommodation for everyone travelling are costed in the written quote, along with local location fees and permits.
Do you work with gyms and fitness studios?
Class filming and exercise libraries for gyms, studios and on-demand platforms sit with our sister brand, FitnessClassFilming.co.uk: fitness videographer in London, exercise library filming, Pilates class filming and yoga class filming. This page covers fitness and sportswear brands: clothing, equipment, accessories and nutrition.
Do you offer monthly social content for sportswear brands?
Yes. Short-form social runs as a one-off for a launch from £3,000 to £5,000, or on a three, six or twelve-month retainer, which works out cheaper per video. Our short-form social page has the retainer pricing.
How big is the crew?
Sized to the brief. A product launch or social shoot can run with a director and DP; a campaign adds a gaffer, sound and stylists; a flagship shoot can run to ten or more. The crew is set out in the written quote.
What do you shoot on?
Sony FX3 cinema cameras, with lenses, lighting and grip matched to the look of the brief, and full-frame stills cameras for photography. Every film is colour graded before delivery.
Do you carry insurance?
LutherMEB Productions Ltd holds £2m public liability and £10m employers’ liability cover, and all of our equipment is insured. Certificates, risk assessments and company registration details are supplied on request.
LET’S MAKE SOMETHING WORTH WATCHING
Tell us about your next drop.
Share the product, the launch date, where it'll run and your budget range, and we'll send a written quote within 48 hours.
Rather email? hello@luthermeb.com
YOUR QUESTIONS, ANSWERED
Production Insights
How to brief a film, how to budget one, and how to tell a good production partner from a bad one. Written for the people who commission video, not the people who make it.
