E-commerce Photography for Williams Formula 1 Team’s Sports Merchandise
Williams F1 team asked us to shoot the official e-commerce campaign for their 2025 season merchandise. Over three days, we created clean, fast-paced visuals that captured the brand's spirit and helped drive merch sales.
Photography
Ecommerce Photo
Fashion Photography
Project Brief
Create a series of e-commerce images for the client’s website and stockist distribution. Shoot in a fashion-forward, more interesting style than in previous years. Deliver to a tight technical specification.
Production Process
We worked with a full e-commerce photography production team, including a digital operator, a photography assistant, a lighting technician and a gaffer (lighting engineer).
Production took place in London over three days, shooting with client-approved models. Post-production was a heavy process, as we delivered highly organised final assets with advanced naming conventions, including SKU names.
Outcome
Williams Formula One team used the images across the Formula One season. Images were printed large in fanzones across the world, promoting the merchandise. Williams continues to be a valued client of LutherMEB Productions.
Learn more about our Commercial Photography services
Commercial photography built around the brief, not a house style. Product, campaign, lifestyle, behind-the-scenes, shot to work across paid, social, and web. Trusted by Williams Racing, Puma, SunGod, and Speedo, with 100M+ views and 7+ years behind the work.
HERE ARE SOME OF OUR MOST
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
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London day rates range from £450 for working photographers to £3,000+ for established names.
Our rate sits in the £800-£1,400 range, with projects costing typically £2,800-£6,500 once kit, post-production, and licensing are included.
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Yes! Along with the help of our talented crew, we can combine photography and video production into one day. Saving you time and money.
Combined-day saving is typically 30-40% lower than commissioning separately. Most fashion, ecommerce, and brand campaigns benefit from this.
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Website, social, and printed marketing for the UK for one year. Paid media, broadcast, OOH, and international usage are quoted separately, so you don't pay for rights you don't need.
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Final selects with full retouching as standard. RAW files aren't shared because they're the working source files for the edit, not the deliverable. If the brief specifically requires a RAW handover, it gets discussed and priced at the proposal stage.
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Campaign hero shoot: 15-30 final selects.
Lookbook day across multiple looks: 40-80.
PDP coverage across multiple SKUs: hundreds.
Final select counts are agreed at the proposal stage.
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Yes. Exclusivity (brand owns the imagery, we don't reuse for portfolio) is available where the brief calls for it, and adds a premium reflecting the loss of portfolio rights.
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Regularly. Twelve countries since 2018, including Europe, North Africa, and the US. We love shooting internationally, and the places it takes us.
Got somewhere in mind for a shoot? Let us know!
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Yes, regularly. NDA signed before specifics. Your client stays your client.
For more details on our regular white-label photo production work, get in touch. -
The first step is to brief us via our contact form. You’ll receive same-day acknowledgement and a full proposal within three working days.
From a confirmed proposal to shoot day: two to three weeks.Selects are usually delivered within five working days of the shoot, and final retouched delivery within two to three weeks.
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Working with brands across sport, fashion, and culture. Share your brief, your budget, and your timeline, and we'll build a proposal around it.